Why Wineries Are Paying More, Picking Less, and Planting Smarter in a Post-COVID, Health-Conscious World
future of wine, vineyard, consumer, health trend Dr. Jesse V. McClain IV future of wine, vineyard, consumer, health trend Dr. Jesse V. McClain IV

Why Wineries Are Paying More, Picking Less, and Planting Smarter in a Post-COVID, Health-Conscious World

Wine isn’t declining, it’s transforming. As consumers drink less often but more intentionally, vineyards are adapting through smarter grape selection, sustainable farming, and premium storytelling. Explore how health awareness, modern food trends, and post-pandemic lifestyles are reshaping the wine world from the ground up.

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